FAQ
Here you'll find the most important answers about working with Cococrema.
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Cococrema offers 2 website packages, one website review package and 6 marketing projects.
The difference is mainly the complexity of the business, not the quality of the website.
Website is designed for businesses with several offers, audiences or layers of information that need a more developed structure and customer journey.
Kickstart Website is for businesses with a simpler offer that can be communicated clearly through one focused main page and a small number of supporting pages.
Compass is a strategic starting point for understanding what your website needs to communicate before investing in a full build.
You receive 1–3 customer personas, a market check, an eight-point website audit, a website blueprint, an example hero section and a guide with the findings and recommendations.
Compass costs €350, and the full amount is credited toward Website or Kickstart if the project starts within three months.
Yes. Compass costs €350 and can be booked on its own, whether you plan to build your website yourself, work with someone else or decide what needs changing. You keep the guide and recommendations. If you go on to book Website or Kickstart within three months, the €350 is credited in full.
Momentum offers: landing pages, FAQ sites, newsletter set-ups with Brevo or Mailchimp, videos, Meta campaign set-up and Instagram organic set-up. Projects start at €390.
Start by sending a short enquiry through the contact form. You can choose Website, Kickstart Website, Compass, Momentum or Something else if you already know what you need — but you do not have to decide before getting in touch.
Tell me briefly what you do and what you would like help with. I’ll look at the project first, and if it seems like a good fit, we have a short optional 15-minute call to work out the most sensible next step. This can also be done via email, if you prefer.
Yes. Cococrema works remotely with clients across the EU, in German and English. Personal meetings in Berlin can also be arranged when practical.
A Cococrema website project moves from understanding the business to turning that understanding into a finished website.
First, we explore your offer, customers, positioning and what makes the business matter in the eyes of the customer. From there, we develop the messaging, brand voice, visual direction and website structure. Those decisions are then translated into words and design before the website is built, tested and prepared for launch.
You also receive the important strategic thinking behind the website in a form you can continue using after the project is finished.
Website usually takes 6–12 weeks, Kickstart 5–10 days, and Compass 3–7 days. An immediate start is not guaranteed. We agree the schedule before beginning; scope, materials and timely feedback affect the launch date. Momentum projects are scheduled individually.
Bring your knowledge of the business, time for questionnaires and conversations, and feedback within our agreed windows. Existing copy, photos, client questions and testimonials are useful. Analytics and Search Console data help if available, but are not required. For the build, I’ll also need access to the relevant website, hosting and domain systems.
No. Cococrema’s Website and Kickstart services include page planning and finished copy. I work out what visitors need to understand, what deserves its own page and how the information should flow. You provide the business knowledge and check the facts; I turn it into website content.
Yes. I review your existing copy, photos, logo, colours and fonts, keeping what supports the website’s direction and refining what needs work. A new website does not automatically require a complete rebrand. The aim is a coherent presentation that makes the value and character of your business easier to recognise.
Cococrema works with WordPress, Squarespace, Wix and custom HTML, CSS and PHP. We choose according to the features you need and how you want to manage the site afterwards. If you already use another system, such as TYPO3 or Jimdo, I first check whether the planned changes are practical within it.
Yes. Cococrema’s recorded handover covers everyday edits, adding pages and recovering earlier versions, according to your system. Frequently changing content is set up for you to manage. Custom-coded sites require working in code, potentially with AI assistance; an introductory workshop is included. Additional hands-on training is available at €80 for one hour.
You own your Cococrema website and control the domain, accounts and logins. You receive a recorded handover, a short website passport explaining where everything lives, and the key strategic and visual decisions in writing. This gives you or a future collaborator a clear starting point for maintaining and developing the site.
Cococrema’s agreed project price has no added VAT. Hosting, domain registration and third-party subscriptions are paid separately, directly to providers.
As rough budgets, allow €15–35/month for Wix or Squarespace, or €5–15/month for WordPress or custom-code hosting, plus around €10–20/year for a domain. Actual costs depend on the plan. Booking and sales tools may add subscription or transaction fees; we review these before setup.
Yes. Cococrema charges €400 for an additional custom page with its own structure, messaging and design, or €200 for a page based on an existing layout. Your handover also covers adding pages yourself. Both Website and Kickstart can grow as your business develops.
Your own photos and videos are the starting point for a Cococrema website. Where material is missing, I can use free stock imagery or, with your agreement, suitable AI-generated images. I can also recommend a photographer if you need original photography.
Cococrema’s website packages include privacy-friendly, cookie-free analytics unless you prefer no tracking. Google Analytics with a consent banner is an optional €200 add-on. I also integrate your imprint and privacy policy using texts from a legal text service. Any consent requirements depend on the tools used across the website.
Cococrema’s Website and Kickstart services include heading structure, page titles, meta descriptions, useful image descriptions, a sitemap and Google Search Console setup. I also write specific, self-contained explanations of your services or products, audience and location, so people, search engines and AI tools can understand them. This supports discoverability; it does not guarantee rankings or AI mentions.
Cococrema includes two weeks of small refinements after launch, covering existing content and design rather than new pages or functionality.
Later changes cost €80/hour, billed in 30-minute increments, and are normally handled in the first week of each month. Submit them through the change request form; a reminder email helps you gather them. Express work costs €160/hour and starts within two working days, subject to availability. If that is not possible, I confirm an alternative date at the normal rate.
Yes. Cococrema’s Website Foundation can be booked independently if you already have a designer or developer. It develops the positioning, core messaging, structure, tone, visual direction and copy behind the website. We agree the scope and price individually. Compass is the smaller starting point if you first need direction and priorities.
No. Cococrema focuses on websites and defined marketing projects, including campaign and Instagram setups through Momentum. Ongoing SEO, ad optimisation and social media management require continuing work. I can recommend specialists for those needs, as well as extensive keyword research, link building, complex funnels, automation or CRM work.
Cococrema is a brand and website studio for freelancers and small businesses whose work depends on personality, trust, taste or human connection. It is especially suited to founder-led businesses such as coaches, creatives, consultants, photographers, trainers and wellness professionals who want their website to make the value of their work easier to understand, feel and choose.
Cococrema combines strategy with what makes your business unmistakably yours. Your website should feel like you, attract the people who genuinely connect with your world, and give them clear reasons to choose you.
Cococrema starts by uncovering what matters most for the clients. Those insights are then translated into positioning, structure, texts, design and the website itself.
The goal is not to invent a more impressive version of the business, but to make the quality, personality and point of view that are already there much easier for other people to recognise.
Yes. A full Cococrema redesign starts at €3,500; a compact site may fit Kickstart at €1,200. If you like your existing website, we can define a smaller, individually priced scope: clearer copy, better structure, stronger proof or selected design changes. I first identify what is working and what needs attention, so useful content and branding can stay.
You need a reasonably concrete service or product and an idea of who might buy it. Cococrema can help clarify how to communicate its value. If the business itself still needs testing or development, Compass can help identify what is ready and what needs work. We can also stop after Compass.
A new website gives people a credible place to understand your business and enquire, but it still needs a way to attract relevant visitors. Kickstart can be enough while you build visibility. Before investing in a larger Cococrema project, we look at whether the priority is the website, your marketing or the service itself.
Sometimes. Cococrema can focus on design or implementation when your audience, messaging and website structure are already clear and suitable. If those decisions still need work, I’ll identify the gaps before we agree the scope, because they affect what the site needs to say and how it should look.
A redesign can affect rankings when content, structure or URLs change. Before rebuilding, Cococrema reviews the pages and search terms already bringing people to your website, preserves useful content and sets up permanent redirects where URLs change. Rankings cannot be guaranteed to stay unchanged. For complex or commercially critical SEO, I may recommend involving a specialist.
A business website should help visitors understand your services or products, see why they matter, assess whether they fit, trust what you say and take the next step. It can answer questions before an enquiry, explain prices and prepare better conversations. Cococrema develops the structure, copy and design around those jobs.
A website feels like your own little place when its words, images, colours and details belong to the same recognisable world. As with a small shop, visitors sense your taste, values and way of doing things. Cococrema connects that atmosphere to what you sell, so people can picture both the experience and the value of becoming your client.
The opening section should make clear what your business does and what makes it worth a closer look. Cococrema looks at your clients’ priorities, their questions and how they find you, then brings the most relevant value forward. The rest of the website develops that message through detail, examples, atmosphere and proof.
Cococrema creates websites on three central principles: clarity, resonance and trust.
Together, they help turn a website from something that simply explains a business into something that makes choosing it easy.
Clarity helps visitors understand what you do, what they would get and why it matters without piecing the answer together themselves. A headline such as “Find your balance” needs concrete context: is this a yoga class, coaching programme or retreat? At Cococrema, the main message and service details give people that orientation quickly.
Resonance is the feeling that a website understands your situation, priorities or aspirations. Someone can understand a service perfectly and still feel no connection to it. Specific language, relevant examples and a fitting atmosphere help the right person recognise what the service could mean in their own life, giving them a reason to keep exploring.
Charisma is the character that draws people towards a particular business and makes it memorable: a point of view, a sense of humour, a distinctive visual world or an unmistakable detail. It can be quiet. Cococrema looks for character already present in your business and brings it into the website, without requiring the founder to become the whole brand.
People can want a service and still wonder whether it suits them. A website communicates fit through recognisable situations, the level of support, pace, price and expectations. For example, a retreat might explain whether it welcomes complete beginners. That helps suitable clients choose with more confidence and makes enquiries more relevant.
A website creates desire by making the value of a service concrete enough to imagine. A yoga studio’s “lounge and showers” are features; showing someone time to shower, sit with tea and ease back into the day gives those features meaning. Cococrema uses words, images and atmosphere to make real benefits vivid, while keeping promises grounded.
There are often many details that make one business a better fit than another: how you work, what you pay attention to, the choices you make, what you believe, and what those things mean for the customer.
Cococrema finds the details that carry value for the people you want to reach, brings the strongest ones forward and connects them into a clear, desirable picture.
So instead of looking like one good option among many, your website gives the right person specific reasons to think: this is the one I want.
Trust grows when visitors can verify claims and understand what happens next. Useful evidence includes relevant work samples, specific testimonials, real photographs, experience and a transparent process. A new business can use clearly labelled sample work. Cococrema matches the evidence to the claim, then makes the price, expectations and next step easy to understand.
Perceived value is what a potential client believes your service or product is worth before experiencing it. Excellent work can look ordinary when its benefits, differences or proof stay hidden. A website strengthens perceived value by making these visible, explaining the experience and presenting everything with care. The goal is to help strangers recognise the quality that already exists in your business.
Look at three things:
Use analytics alongside actual enquiries and client feedback. No single metric diagnoses the problem; demand, pricing and timing can also affect the result.
Compare visitors’ search terms, referral sources, relevant locations and enquiry quality with the people your services are designed for. Check whether ads and social posts create expectations the website fulfils. Demographics alone are a weak test: what someone needs and why they arrived usually tell you more than their age or gender.
A focused Google Ads or social media campaign can provide useful evidence if it reaches a relevant audience and matches the page’s message. Track enquiries, bookings or purchases, with sign-ups and other interactions as supporting clues. A small campaign provides indications; few visitors, weak targeting or a longer decision process can make results inconclusive.
Interest does not mean readiness. Visitors may still need proof, pricing, reassurance or simply more time. A website should answer likely doubts, make its main action easy to find and explain what follows. Where useful, a relevant newsletter or social channel gives people a way to stay connected until they are ready.
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