FAQ
Here you'll find the most important answers about Cococrema, the Reset process and working together. Clear, honest and to the point.
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The Website Alignment Review costs 350 €. The Website Alignment Reset costs 3,500 €.
Brand & Website Momentum includes individual services at fixed prices — for example a landing page for 900 €, newsletter setup for 490 €, a short video for 850 €, Instagram setup for 450 € and Meta Campaign Starter for 750 €.
The Review is a strategic outside view of your existing website. It shows where positioning, structure, language, visual impact and trust don't yet work together — and gives you a clear roadmap to work from independently.
The Reset goes further: here the website isn't just analysed, but rebuilt — from positioning and copy to the visual brand world and technical execution.
In short: the Review shows what needs to be done. The Reset does it.
Typically 4–6 weeks. The exact timeframe depends mainly on our shared working rhythm — how quickly feedback comes and how much space there is between steps. Often the best clarity doesn't come under pressure, but when ideas have room to develop along the way.
Both — but strategy leads.
It's not about building a beautiful surface first and filling in copy afterwards. First we clarify in depth who your offer is relevant for, what it truly means to those people, and how that value can show up on the website credibly and coherently.
Web design, copywriting and technical execution build on that.
Ideally an offer that people are already buying or booking — even if your website doesn't communicate it clearly enough yet.
The process works especially well when you have some client experience and your enquiry situation is solid but could be stronger.
To get started I need insight into your offer, your target audience, previous client questions, your website and business goals, and access to your current website system.
Access to your website analytics — such as Google Analytics or Search Console — is helpful, because it shows how people are currently using your site. If you haven't tracked anything so far, that's no problem: we'll find a good way without that data too.
A short enquiry by form, email or WhatsApp is enough. I'll then check whether your situation fits the offer. If so, a no-obligation introductory conversation follows — by video or by email if you prefer — where we clarify your starting point, goal, the current state of your website and the possibilities of working together.
You don't need to know how to build a website strategically — that's my job.
What you bring is knowledge about your offer, your clients and your experiences.
Concretely that means: completing detailed questionnaires, honest insights, time for a few conversations and feedback within the agreed timeframes.
You receive a finished or handover-ready website — and a clearly documented foundation as a PDF: positioning, target audience, brand, page structure, website copy. On top of that comes a handover session where we go through everything you need to know step by step.
The idea behind it: you're not dependent on me afterwards. You understand why the site is built the way it is — and can continue building on it yourself.
If you'd like, I can support you later on specific things: newsletter setup, landing pages, adjustments, social media campaign setups. You can find those offers under Brand & Website Momentum.
Yes.
The Reset is built so you're not dependent on me afterwards. You receive not just a redesigned website, but a clear documentation of the key decisions — strategy, language, structure — plus a handover session.
Afterwards you know what your website is built on, how to develop new content coherently, and which next steps make sense.
Depending on what's already there and what makes sense for your project — for example WordPress, Squarespace, Wix, Webflow, Shopify, TYPO3 or custom-built websites using HTML, CSS and PHP.
If you're already using a system and want to stay with it, we'll check upfront whether the planned implementation is cleanly possible within it.
Ongoing support after the Reset — for those who prefer to tackle certain next steps together.
No subscription, no pressure: simply whenever something comes up and you'd rather have professional support. A new offer, a landing page, a newsletter, a campaign. As a former Reset client you get priority, and everything stays within the brand world we've built.
No. Which pages you need and how they're structured is part of the work — not your preparation. From what we discover about your offer and your clients, the structure almost emerges by itself.
Yes, gladly. What's already there and works will be kept — copy, images, logos, colours, fonts. During the process we look at what stays, what gets sharpened and where something new makes sense. It's not about replacing everything, but making sure everything points in the same direction.
To some extent. For me, web design is part of a strategic process — a website should not just look good, but make the value of your work tangible, build trust and bring the right people to an enquiry faster.
Pure execution is possible if the strategic foundation is already clear and solid.
Not as a core offer. I start with positioning, structure, copy and brand perception. On a targeted basis I can support within Brand & Website Momentum: campaign structure, landing pages, newsletter, social media templates, individual measures.
No — usually it's the opposite.
Often there's already a lot there. It's just not clearly enough sorted, articulated or visible on the website. Cococrema works out what already carries in your brand, your offer and your way of working. From that, language, structure, visual brand world and website are sharpened so the value of your work comes across more clearly to the right people.
Cococrema works with freelancers, self-employed professionals and small businesses up to around 10 people.
It's a particularly good fit for advisory, creative or trust-based work — wedding photographers, yoga teachers, retreats, coaching, dog training, craftspeople, small online shops with a focused range — anywhere where trust, clarity and personality matter.
No. Even if the name Reset suggests otherwise — Cococrema also builds websites from scratch, according to the same principles. Often that's actually the cleaner path, because nothing old has to be carried forward.
But an honest note goes with it: if you're just starting out, a well-thought-out website is a significant investment. The more strategically it's built, the better your chances — but it doesn't replace the question of whether your offer is solid, whether there's demand and whether people will pay for it. If that's still open, it's worth clarifying that first.
Then that's a good starting point. A website doesn't need to disappear just because it should become clearer. In the Reset we look at what's already working, what stays and where the value of your work isn't showing clearly enough yet. Sometimes it doesn't need a complete break — just a more precise alignment.
Not as the first lever.
If almost no one knows about your offer yet, you first need ways for the right people to find you — referrals, collaborations, social media, SEO, ads.
The Reset makes sense when the right people are already seeing your website, but aren't being reached clearly enough, aren't building trust and aren't taking the next step.
A good sign that it might be your website: the right people come to your site, but they don't stay, barely look around, don't enquire, and don't sign up for your newsletter or follow on social media. Or you notice that they only understand the value of your work in a personal conversation.
In the data this often shows as a high bounce rate, short session duration, few page views per visit, no conversions or very few returning visitors.
But it can be the other way round too: if enough people come, but the wrong ones, it's not your website that's the issue — it's the traffic itself. How to tell whether the right people are coming is covered below under "Are the right people actually coming to my website?".
You can't tell from a single number — it takes several signals.
Three places worth checking:
Yes. A small, well-targeted campaign shows how the right people respond to your website.
Important: don't just look at direct purchases or enquiries. Many people don't decide on first contact — they need several touchpoints. So the intermediate signals are also interesting: time on page, clicks, newsletter sign-ups, follow-up questions.
If your website is already found via Google, that won't be ignored in the Reset. Before making significant changes we look at which pages, content, search terms and URLs are currently important. Existing URLs, internal linking, headings, meta data and redirects are taken into account. With major restructuring, rankings can still shift — which is why I handle existing SEO signals carefully and deliberately.
An important note first: a website is powerful — but it doesn't solve every problem. Here are the questions worth asking yourself first.
Because perceived value doesn't come from the quality of your work alone — it also comes from how it shows up on the website. Some things quietly dampen that impression:
First impression — if a page doesn't quite match the quality of what it's offering, quiet doubts arise before a single word has been read.
Trust — someone who doesn't know you yet is looking for something to hold on to: the voices of satisfied clients, visible references, a face behind the work.
Orientation — if it's not quickly clear what something costs, how the process works and what the next step is, people lose the thread — and with it, trust.
More on this under "How can a website actively increase perceived value?".
Perceived value is the experienced worth of an offer — not the objective value, but the value that emerges through presentation, language, visual world, structure, trust and context.
A yoga studio can simply show courses, times and prices on its website. Or the website opens a world: a quiet place in the middle of daily life, a conscious decision for yourself. Then it's no longer about 60 minutes of movement — it's about the feeling: here I get grounded again.
Perceived value doesn't mean artificially inflating an offer. It means making the existing value visible so clearly that the right clients recognise it immediately — and feel it. That's exactly where the Reset starts.
By stopping to just describe what you do — and starting to show what it means for the person who works with you.
Once someone on your page sees not just a service, but themselves — the person they want to be, the life that gets easier — they stop comparing prices. There's nothing left to compare: what you offer exists in this form only with you.
That doesn't come from big promises, but from language, visual world and structure that together create a world where the right person immediately recognises themselves. "Sounds good" becomes "that's actually me".
If you broadly know what you offer, who it's valuable for and that it sparks genuine interest in those people, the Reset can work out that clarity and make it visible on your website.
If your offer is still very open — unclear who really needs it, why it's relevant or whether people would pay for it — clarifying the offer first makes more sense. The website comes after.
The Website Alignment Review can be a good first step — it shows whether it's mainly your website that needs to become clearer, or whether the offer itself needs more sharpness before a larger Reset makes sense.
That's why we clarify upfront whether the Reset makes sense in principle. But some things only show when we go deeper.
If during the analysis phase it becomes visible that not just the website is unclear but the offer itself needs more sharpness, I'll say so openly.
In some cases it makes more sense to shorten the project and wrap it up as a Website Alignment Review — with a clear assessment, the key findings and a sensible next step. That keeps the collaboration honest.
Conventional web design starts with the visual. Cococrema starts earlier — with positioning, offer, target audience, structure, copy and brand perception.
From that come concrete decisions: who should feel addressed? What value needs to be visible? What structure helps people build trust and take the next step?
Design can only make visible what is already clear in terms of content. A beautiful page that doesn't know who it's speaking to stays decoration. Design built on a clear foundation changes how people reach out to you.
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