A Cococrema website makes visible all the things that make your work valuable in your clients’ eyes. For freelancers and small businesses where it matters how you work.
When the value of your work is understood instantly.
When the right people feel: this is made exactly for me.
When trust forms before the first conversation takes place.
Websites can easily miss the best parts of a business: the problems clients stop worrying about, what gets easier, the care they feel, who they get to be and what makes them tell a friend, “Go here.”
When those things get buried, people have less to base their decision on. And you become one more good option in a row of open tabs. People keep looking and if nothing clear and distinctive survives the comparison, there’s little to pull them back to you.
And the time and energy you spent with Social Media, E-Mails or Ads to get people to your website? Much of it gets lost along the way.
A Cococrema website does not just look professionel and beautiful. It makes visible what’s been there all along. People can picture what it’s like to work with you or book with you. A clear image forms in their mind, and it sticks – even if they keep browsing and have to find you again later. They understand what you offer, why it matters to them and why it’s worth the price. And then they think: Let’s do this. This is exactly for me.
It's all in the how
If your clients choose not just by what you offer, but also by how you do it, Cococrema is the right fit for you.
Maybe you train dogs, work as a nutrition coach or teach people how to handle difficult conversations. Maybe you run a ceramics studio, host cooking workshops or rent out a space for events.
In every one of these fields, there are others offering something similar. But not necessarily in the same way. Your skills, your experience, your attitude and the things you pay extra attention to can make a big difference for your clients.
*Where Cococrema isn’t quite the right fit: Large online shops and complex corporate websites with many departments are outside my focus. And if what you mainly have in mind is a very specific, unusual design aesthetic, a specialised graphic design studio might be the better choice.
The method
It starts with standing where your clients stand: outside, looking in. What do they need to understand, feel and trust before taking the next step?
I use an eight-point framework to uncover the reasons people would choose you - then decide what leads, what supports it, and how it comes through in the website’s structure, words and design
My method in short:
“I get it.”
Make your offer clear, relevant and different.
“I want it.”
Show the after they’re longing for — and someone they’d love to get there with.
*Imagine this: you get really good enquiries. You don’t have to convince anyone anymore. Nobody wonders why you cost more than someone on Fiverr. Your website settled that long ago.
Wouldn’t that be nice? That’s exactly what we’re working towards. : )
“I’m ready.”
Build confidence in your work and make getting started easy.
*Imagine this: you get really good enquiries. You don’t have to convince anyone anymore. Nobody wonders why you cost more than someone on Fiverr. Your website settled that long ago.
Wouldn’t that be nice? That’s exactly what we’re working towards. : )
When the value of your work is understood instantly.
When the right people feel: this is made exactly for me.
When trust forms before the first conversation takes place.
*Yes, it’s a boring heading. On purpose. Clever is lovely until someone can’t find what you sell.
Four ways to work together, depending on where you are now — and where you want to go.
See services →A good fit
And when you share your website, you feel:
“Yes. This is how I want people to see my work.”